SEO course in Chennai -- The Ultimate Guide (2020 Updated)

SEO is a combination of several different skills you need to be good at. Some of them are

Let's get deep into it.

• You should be able to use tools like Ahrefs, SEMrush, Screaming frog SEO spider, etc to perform SEO audit of a given website and identify areas of improvements and optimization.
  
• You should be able to generate a website SEO audit report in the standard format as per industry requirements.
  
• For more on SEO audit report jump to this section to find important SEO audit parameters. 

• You should be able to work in the above areas to improve the relevancy of your content concerning search terms. 

• You should be able to optimize URL with keywords and domain name with partial match keywords for increased content relevancy. 

• For avoiding content duplication issues, you should have strong knowledge of what is canonical tags and how to use them. 

• You should be able to find broken links, build content about it, approach the webmaster for required links 

• Strong knowledge about search engine bots, indexing, handling index errors, etc in popular search engines like Yahoo, Bing, Google, DuckDuckGo etc. 
  

• Guest posting or guest blogging
  
• PDF/ PPT/ Document submission
  
• Image Submission
  
• Infographic submission
  
• Question and Answer (Q & A) submission
  
• Video Submission
  
• Directory Submission
  
•  Article Submission
  
• Social bookmarking
  
•  Social media optimization
  
• Link building through blog comments.
  
• One-way link building, Two-way link building, Three-way link building, Pyramid link building, Reciprocal link building, Where and how to get paid links. Guest post link building. 
  
• Social links and social share links

• Building high quality, highly relevant, high PR, do follow Backlinks. Google's algorithm values high-quality links than high quantity links

• For optimizing certain On-Page SEO elements like heading tags and meta tags.

• For basic website maintenance and regular fresh content up-gradation. 

• This is especially important because most of the websites in the internet is powered by WordPress. So knowledge in popular WordPress SEO plugins is very essential either to join a company or to service a client. 

Practical working knowledge in at least( bare minimum) some common important widely used SEO tools like 

• SEMrush, 
• Ahrefs, 
  
• Screaming Frog, 
• Ubersuggest, 
  
• Search Metrics, 
• Small SEO tools,
  
• Moz, etc. 
  

Strong knowledge in image optimization including alt text optimization, compression, geo tagging of images etc for ranking your images higher in Google image search results. 

At least a basic level knowledge in Core Google algorithms like

• Hummingbird, 
• Panda
• Penguin, 
• Pigeon
  
• PageRank, 
• Broad Core Algorithm,
•  Maccabees and Fred, 
• Hill Top Algorithm, etc

Most of the SEO agencies require you to closely follow top SEO blogs like 

• Neil Patel, 
• Brian Dean, 
• Moz, 
• Search Engine Land, 
• Search Engine Journal, 
• Hobo-web, 
• Matthew Woodward, 
• SEO Signal Lab (Facebook Group) etc.

• To guide Google bots and Bing bots with proper allow and disallow

• Strong knowledge in Local SEO or Map Pack Rankings like creating and verifying the local listing in Google and increase local rankings.

Posses working knowledge in local SEO tools like

• Moz Local
• BrightLocal
• Whitespark etc

• Ability to perform authority sculpting using inner links to bring authority and link value to commercial pages with limited content value.

• Knowledge in optimizing CDN  (Content delivery network) for page load speed. 
• Compressing page file size including image compression, CSS optimization, limited use of Java script etc.
• Optimize for Time to First Byte (TTFB)
• Optimize First Meaningful Paint/First Contextual Paint.
• You should know how to use PageSpeed Insights tool and take action on the report. 
• Hosting recommendation, 
• Efficient use of browser caching

• This is particularly important as search engines favors HTTPS sites. So you must learn about this migration. 

• You should be able to perform at least basic research for better user experience to increase dwell time and to decrease bounce rates.
• The goal is to increase the conversion, average seconds/sessions, number of pages per session etc.
• These things will not happen without improving the User experience. So it is very important for you learn SEO from UX point of view also. 

Map Pack is an often under utilized organic traffic generation platform. 

You must have strong knowledge in improving rankings for your business listing in the map pack. It is must be part of your SEO course in Chennai. 

You must learn to generate organic traffic from various social media using tehniques like

• Facebook group posting
• Collaboration with other Facebook pages
• Proper use of Hashtags in Instagram and Twitter
• Collaboration with influences etc. 

• The goal of any SEO or Content marketing campaign is to build email list, so that you can engage with the prospects, nurture them and move them down the sales funnel for actual sales. You must learn effective list building using SEO campaigns. 

You should learn about recovering from manual penalties using

• Disavow links,
• Submit a reconsideration request.

Wait. What??? Proof of ranking? Even for freshers?

1. Either take up some 3 months SEO internship and try and rank a few keywords in the first few positions of SERP.
   
2. Or start a blog right from day one of your training and try to rank at least for few long ail keywords on the first page of Google. 

My recommendation will be to start your blog and rank for a few long-tail keywords to gain the confidence of employers is much faster and full proof. 

"Every institute is offering the same syllabus almost the same fees placement guarantee, claim experienced trainers,, etc"

And how do I choose one of them? I am really confused about how to decide and what to choose.

That's what I am going to cover in the rest of the guide. 

1. Backlinko by Brain Dean, 
2. Neil Patel's blog, 
3. Moz blog (Whiteboard Friday),
4. Nathan Gotch's Gotch SEO Academy
5. Search engine journal.

The question is:

How much to spend to get the best SEO training in Chennai? How much training institutes charge for their SEO course?

Read this chapter to find out.

basics of Google analytics, just tool level knowledge on keyword planner tools, indexing, technical SEO. Typically tools they use to teach are Google search console, google analytics, google keyword planner, free versions of popular SEO tools like SEMrush, Ahref, and Ubersuggest. 

With low fees, you may not get

• Quality & experienced trainer
• Premium SEO tools to practice
• Necessary exposure to working in a top SEO agency.
• Needed exposure to face a client (Most SEO companies expects that skill)

• Freshers looking for SEO jobs in decent SEO agencies or SEO companies
• Students looking for a strong knowledge of SEO.
• Business owners looking to learn SEO for their own business needs

• Nominal course fees.
• You can get a job with a good SEO agency in Chennai. 
• You can rank medium tail non-commercial keywords and long-tail commercial keywords with this level of training.
• SEO is the most important digital marketing module and you will have strong foundations of it.

• Experienced professionals looking to get into the world of online marketing.
• Students looking for strong knowledge in SEO to create blogs and affiliate marketing projects.
• Business owners looking to learn SEO for their own business needs or even start their SEO agency.
• Students with a good budget to learn high-quality SEO stuff. 

• Knowledge of guaranteed search engine ranking techniques.
• You can get a job with a top SEO agency in Chennai or start ad monetize our blogs through AdSense and affiliate marketing. 
• You can increase the domain authority of even a new website in 6 months with targeted traffics and backlinks.
• SEO is the most important digital marketing module and you will have expert knowledge in that.

• Experienced professionals looking to switch their career to SEO.
• Students looking for strong knowledge in SEO to create blogs and affiliate marketing projects.
• Business owners looking to learn SEO for their own business needs or even start their SEO agency.

• Most of the training institutes in Chennai listed above offers quality SEO training and placement services. Usually, they tend to place in an SEO (digital marketing) agency (which is good).
• Sometimes you may be placed in a product company or in a service company that requires SEO positions.
  
• Typically these institutes tie up with companies that provide up to 2 Lakhs per annum SEO package for their students (raw freshers). 
  
• If you ask about guarantee, although I strongly recommend reading their placement policy, most institutes tend to provide SEO training with guaranteed placement in Chennai. In fact, with the growing demand for quality SEO professionals, many institutes can offer their SEO course with guaranteed placements.
• SEO salary for freshers will be purely dependent on their level of SEO skills. SEO training centers cannot help here.
• Students with better communication skills and SEO clients facing ability tend to get paid well.
• Students with good SEO content writing ability also tend to get paid well by SEO companies in Chennai. 
  
• Placement in an SEO agency or an SEO company is good for SEO students, so that hey can learn well from other experienced SEO professionals.
• Internship with an SEO expert or SEO freelancer is also good for an SEO student so that they can learn from an SEO expert.

You have learned a lot from this guide. Good work.

What's next?

It's time to learn about the SEO tools that most SEO companies and agencies rate higher. 

Because many SEO companies expect their employees to have strong knowledge in these tools. So, make sure your SEO training institute trains you on these SEO tools.

Believe me, I couldn't even remember how many times I was in similar position when I sat down to recruit members for my SEO team or for my clients's SEO team. I hear the same story from my friends too who regularly recruit SEO candidates. I want to make one thing very clear. You need to have strong working knowledge in as many SEO tools as possible. 

A succesfull SEO campaign requires

• A standard SEO SOP (Standard operating procedure)
• Content & graphics team
• Editorial team
• Link prospecting team
• Link outreach team
• A Manager

• Alexa
  
• Spyfu
• Bigspy
• SimilarWeb
• QuickSprout, etc..

• smallSEOtools.com
  
• Quetext
  
• Grammarly etc
  

You need to have knowledge in tools like Google search console / Google Webmaster tools to find out about crawl errors and fix them.

• Yoast SEO
  
• All in One SEO pack, 
• Rank Math etc..

Broken links are very bad from SEO perspective as well as from user experience [perspective. Your site cannot even afford to have a single broken link. Use tools like https://www.brokenlinkcheck.com/ to find them and fix it by either removing the link or replace it with suitable links. 

It is very important for your website and content to be completely mobile optimized. You can use tool like https://search.google.com/test/mobile-friendly to test the mobile friendliness of your website.  

Using Screaming Frog tool's free version you can audit a website up to 200 URLs.  

For On Page audit and improvement , I definitely recommend Kyle Roof's Page Optimizer Pro (POP).

CORA SEO by Ted Kubaitis is definitely the best SEO analyzer tool. But it is ridiculously costly. So most companies don't use it and don't expect their candidates to know about that tool. 

Using tools like Moz, Alexa etc you should be able to find domain authority and Page Rank of a given website and URL.

The best tool I recommend for content rewrite or to spin an article is WordAI (Word AI). Don't copy content or plagiarize. You will be heavily penalized by Google. (This is the first lesson I teach my Students). But in case you want a quick article of bout 500 words for a tier 2 or tier 3 website, then WordAI can do the job. 

Buzzsumo is a wonderful tools that will give an idea about popular topics in social media. You can use this idea to generate content topics. 

Search engines expect comprehensive content including lot of text, images, infographics, videos, animations, gifs, audio files etc. Following tools will help you create above multimedia content rather very easily. 

• StockUnlimited
• Canva
• Animoto
• Piktochart
• Crello
• PicMonkey

SEO is an ever changing field. You need to be at the top of your game to beat the competition. In order to continuously upgrade yourself, I recommend 

• Lynda
• Skillshare

So, in this chapter, I will help you identify good SEO trainers in Chennai. After all, it only takes a champion trainer like Pullela Gopichand to produce champions like PV Sindhus. 

• A good SEO trainer will save you time( and money) by making your SEO learning process faster.
• A good SEO coach will make sure you have a good understanding of search engine optimization basics and strategy.
• A good SEO teacher will bring to the table a lot of experience and SEO tools knowledge that you can leverage.

Ideally, they should. If not, don't enroll with them. 

1. Check their SEO experience
2. Check if specialize in SEO or they are general digital marketers. 
3. Check their past class recordings
4. Check the projects of their past students (student blogs)
5. Check the reviews from sites like urbanpro, yet5, etc.
6. Speak to their former students and learn from their experience and decide. 
7. Take SEO demo classes from them. 
8. Find out what SEO tools they use in their training course. 
9. Find out if they offer a personal SEO internship after the SEO course completion.

" Social May Be Sexy, But SEO Still Pays the Bills" -- Tom Pick

Above quote by Tom Pick is 100% true. If anyone asks you, is SEO still relevant? Does SEO has any future? My Answer will be, Social media marketing and PPC may provide value add-on. But SEO content marketing is still the backbone of many marketing campaigns and it will remain the same as long as people search in internet, 

Disadvantages of One - On -One classroom SEO training in Chennai:

• Peer SEO learning and sharing SEO knowledge will be missed in this mode.

• Individual attention from SEO trainer since it is one-one-one SEO training. 
  
• Flexible and comfortable SEO learning from home, so more time for practical assignments and tutorials.

Disadvantages of One - On -One classroom SEO training in Chennai:

• Peer SEO learning and sharing SEO knowledge will be missed in this mode too. 

• Weekdays Morning SEO course batch
  
• Weekdays Evening SEO course batch
• Weekdays regular SEO course batch
• Weekends Regular SEO course batch
• Sunday Only SEO course training batch

Sundar Pichais and Satya Nadellas were able to fulfill their potential because they work for top notch companies and they get good exposure. Similarly, You must also work in TOP SEO companies to achieve your full potential and get good exposure. 

DigitalSEO (Chennai, Tirunelveli) is an assortment of talented professionals with diversified portfolios to form a team comprising of management personnel, web designers, multimedia specialists and digital strategists who work in an integrated manner to generate the desired outcome from projects.

iStudio Technologies specializes in the following domains (given in services section) that make the things very helpful to many of their customers. They are not just into the SEO, Digital marketing, web development or design but they also have a strong team of graphic designers that enables many innovative ideas to come positive in a very wooing manner.

• Year established: 2008
• Services: Web Design, Web Development, E-Commerce, Digital Marketing, Mobile App, Software Testing
• Clients: TiliconVeli, I love diamonds, Chinmaya academy, Cobot, etc. 
• Website: https://www.istudiotech.in/
• Address:No: 10/1, 1st floor, Chowdry Nagar 1st Street, Valasaravakkam, Chennai 600087.
  
• (Near Kesavarthini bus stop)
• Mobile Number:+91-8807003902
• Email id: info@istudiotech.in 

Established by a team of experienced digital marketers and website developers, the Chennai SEO company delivers the total package of quality, performance, and unbeatable value for money. They even serve small and diverse businesses online. They also optimize for all the major search engines.

• Year established: 2014

Raga designers do SEO marketing at an affordable price. They help build your business online with SEO ranking. They claim to list a brand on top of SERP. 

Infinix is a google partner digital marketing and SEO company and highly rated by business review today. They claim to be ROI focussed digital marketing agency. They provide free website and SEO audits. 

• Year established: n/A 
• Services: Digital Marketing, Content Development, E-mail Marketing, Web Development, SOcial media marketing
• Clients: Allsec Tech, T.I.M.E, green trends, FutureFarms
• Website: https://www.infinix.in/
• Address:37F, Velachery Main Rd, Near To Adyar Anandha Bhavan, Velachery, Chennai, Tamil Nadu-600042.
• Mobile Number:+91 9094788337
• Email id: info@infinix.in

Well, even though I advise you to join an institute or learn from an expert or learn from an online SEO training paid course, But still, if you want, you can get free SEO training from the following places

1. What are the popular search engines? Answer: Some of the popular search engines are Google, Yahoo, Bing, duckduckgo. 
   
2. What is On-page SEO? Answer: Whatever SEO actions you take within your website to improve the relevancy of your content with respect to the search term is called on-page SEO.
3. What is Off-page SEO? Answer: Whatever SEO actions you take outside of our website, that is in a 3rd party website to bring traffic to your website and thereby increasing the authority of the website can be termed as off-page SEO.
4. What are the popular keyword research tools? Answer: Google keyword planner and Ubersuggest keyword planner are the most popular keyword research tools. 
5. What is a long-tail keyword? Answer: Long-tail keyword usually contains 4 and above words in their search term. For example SEO course - broad or competitive keyword. SEO training in India - medium tail keyword.Best SEO training center in Chennai Tamil Nadu - long tail keyword.
6. How long it will take to rank a website on the first page of google search results for a keyword? Answer: A standard time cannot be given for google rankings. It depends on many factors like the age of the domain domain authority, competition for the keyword, etc. 
7. Is page load time a ranking factor? Answer: No. It is not a ranking factor per se. But our site may get penalized in ranking for a very slow page load time. Unless otherwise, you have a very slow website, you need not worry about this. 
8. What is 301 redirect and why you need it? Answer: 301 redirect is also called a permanent redirect. It redirects one web page to another page at load time. You need this 301 redirect to avoid broken link, 404 error and to preserve link juice. 
9. Is https site a ranking factor? Answer: Yes. In most cases involving transactions, you need https sites and the security and encryption it brings with it for better SEO ranking. 
10. What do you think? which is more important? content or backlinks? Answer: Both are extremely important. But content is fundamental. Without good content, you can't hope for good search rankings. Backlinks that are organically and passively built and that bring quality traffic are still very important. 
11. What are some of the negative SEO factors? Answer: Keyword stuffing, plagiarized duplicate content, poor page speed, poorly optimized mobile sites, poor user experience are some of the common negative SEO factors. 
12. What are the important user experience SEO factors? Answer: Increasing click-through rates, decreasing bounce rate, increasing dwell time and eliminating pogo-sticking are important user experience SEO measures. 
13. What is position 0 on the SERP page? How will you achieve it? Answer: Position zero (0) ranking position can be achieved via rich snippets / featured snippets. And the popular method to achieve this is via table content, list content, definition content, people also ask for content, etc.
14. What are the popular ways to generate white hat backlinks? Answer: Whitehat backlinks are helpful to bring in quality traffic and you can do guest blogging and email outreach to achieve this. 
15. What types of black hat SEO you should not do? Answer: Blog comment spamming, link exchange, paid links, paid guest posts, keyword stuffing, etc are some of the black hat SEO techniques one needs to completely avoid. 
16. Is exact match domains necessary for god ranking? Answer: No. is not necessary at all. Low-quality exact match domains will never rank in search results. On the other hand, you can use partial match domain names for your website. 
17. What are the SEO trends in 2020 - 21? Answer: Voice search, user experience SEO, Video/ image/ infographic contents, long format contents, mobile usability click-through rate and call to actions, code optimization, etc are some of the trending SEO techniques in 2020 - 21.
18. What are the important SEO tools you know? Answer: SEMrush, Ahrefs, Ubbersugest, Moz, Screaming frog, Google keyword planner, Deepcrawl, Longtailpro, etc
19. What is the difference between do-follow links and no-follow links? Answer: Do follow links will share the link juice whereas No follow links will not share the link juice.
20. How to get more real estate out of the SERP page? Answer: Through proper use of site links and optimizing your content for featured snippets (structured snippets )  and by using FAQ schema and other schema markups in your content you can get more real estate out of the SERP page.
21. What are the things to consider while naming or using an anchor text? Answer: Anchor text must be natural. Keywords can't be stuffed over there. Apart from this, you need to consider factors like link co-occurrences or baby anchor text and keyword proximity in the anchor text.
22. Apart from content what are the other factors that directly affect your rankings? Answer: Apart from quality and in-depth content, other factors like domain authority, page rank, number of backlinks, number of referring domains, brand name visibility (brand building), etc also affect ranking correctly. 
23. What is the use of the disavow tool? Answer: To remove the effects of bad links, you need to use the disavow tool.
24. What are the popular WordPress SEO plugins? Answer: Yoast SEO Rank Math and all in one SEO are the three most popular SEO plugins.
25. What are the popular google algorithms? Answer: RankBrain, Hummingbird, penguin, etc are some of the popular SEO algorithms used by Google.  

1. SEO Analyst:

More than 60% of the students, after their SEO course, start their career as an SEO analyst in a digital agency or in a start-up or any other product or service company.

Estimated initial earnings of an SEO Analyst: As an SEO fresher you can expect a minimum salary of Rs. 12,000 and a maximum salary of Rs. 30,000. 

Pros of being an SEO Analyst: Chances of learning SEO is more. Little or very little financial pressure.

Cons of being an SEO Analyst: Earnings may not be as much as an independent SEO professional. 

If not in the early stages of their career, many SEO SEO professionals turn freelance consultant at a later stage in their SEO career for the sake of exposure and independence. Usually, this will be ideal to start an entrepreneurial journey. 

Estimated initial earnings of an Freelance SEO consultant: When you start SEO freelancing services with some solid experience, you can earn up to Rs.1.5 lakhs per month easily.

Pros of being an Freelance SEO consultant: Independence from 9 to 5 working culture. You can make more money if you are willing to work hard.

Cons of being an Freelance SEO consultant: But you need some financial backup and start, at least in the initial stages of your SEO freelancing career.

3. Blogging and AdSense: 

High traffic website with AdSense monetization is an excellent passive income model for SEO students. All you need is a passion for writing to make money passively.

Estimated initial earnings by doing blogging and AdSense in India: Very difficult to predict revenue of a blog through AdSense. But you can rest assured that you can make good money if your website traffic and click-through rate is good. 

Pros of doing blogging and AdSense: Real laptop lifestyle. Highly Scalable. 

Cons of doing blogging and AdSense: Revenue that can be generated from AdSense can change drastically every month. Also if your money site is penalized by Google, you might lose all the traffic and thereby revenue.

4. Blogging and affiliate marketing: 

High traffic website in a niche area with industry approved affiliate links is also a good way to leverage your SEO skills to generate some passive income. 

Estimated initial earnings of doing Blogging and affiliate marketing in India: Very difficult to predict revenue of a blog through affiliate marketing. But you can be rest assured that you can make good money if your website gets quality traffic and if you have quality content and a good CTR.

Pros of doing Blogging and affiliate marketing: Real laptop lifestyle. Scalable. Much better revenue than AdSense.

Cons of doing Blogging and affiliate marketing: Revenue that can be generated from affiliate marketing can change drastically every month. Also if your site is penalized by Google, you might lose all the traffic and thereby revenue. Plus Affiliate commissions from some of the top e-commerce players were reduced drastically in 2020. You need to carefully select affiliate channels, else you will end up not monetizing as much as you can do. 

Starting up their SEO agency will be a dream of many SEO professionals. You can also start your SEO agency after a few years of SEO industry experience. All you need to start an SEO agency is to have SEO experience in at least 3 niches. 

Estimated initial earnings from running a SEO agency in India: In Chennai, many small agencies tend to charge Rupees. 15000 for 10 keywords. Of course, the price may vary according to the keyword difficulty level. Some top SEO companies tend to charge per URL basis.

Pros of  running a SEO agency: Entrepreneur lifestyle. Very much scalable if you have a remote SEO team and reduce cost of running a physical SEO office.

Cons of  running a SEO agency: Lots of SEO competition and need to keep track of industry updates. Very competitive SEO pricing in the market, so you might have to compromise of SEO profit margins. 

6. Entrepreneur: 

Using your SEO skill set you can start your own business outside of this niche. It could be anything an e-commerce business, or a real estate business or website development business or drop shipping or anything. Whatever be e-business your SEO knowledge will help it to grow faster online. 

7. Content Writer: 

Starting a freelance content writing business or starting content writing services in Chennai is also a good career option for SEO students. Essentially you need good English writing skills and a bit of online research capability. That's all you need to start this career.

Estimated initial earnings of a content writer in India: In Chennai, many content writers charge Rupee one per word. Now you can calculate for yourself. For example: if you write an SEO article or SEO guest post for 1000 words you can charge about 1000 rupees. Of course, technical content writers and product content writers tends to earn a bit more. P.S: If you want to earn a lot via writing, I recommend you to become copywriter. Ad copywriters are the folks who make killing out there. 

Pros of being a content writer: Suitable for work from home SEO people. Not much SEO investment needed.

Cons of being a content writer: Same repeated work. Not scalable in terms of revenue generation.

Apart from working for an SEO agency or in any other company or even being a freelancer, you can make a side income by becoming a part-time SEO trainer in Chennai by providing freelance SEO training services in Chennai to leading SEO institutes and training centers in Chennai. Or, after the considerable experience, you may start your SEO training institute in Chennai.

Estimated initial earnings of a SEO Trainer: Many SEO trainers in Chennai working or SEO training institutes, charge 30% of the overall fee. 

For example, if a student pays 10000 rupees as SEO course fees, the trainer may get up to 3000 rupees. If you get a batch of 5 students, you may earn up to 15000 per batch as aside income.

Pros of being an SEO Trainer: You will always stay in touch with many aspects of SEO and you will always stay updated about SEO industry updates. 

Cons of being an SEO Trainer: Offline training is often time-consuming and not scalable per se. 

9. Digital Marketing consultant: 

Apart from starting your career as an SEO consultant, soon you can learn other aspects of digital marketing like PPC, AdWords, Facebook ads, social media marketing, email marketing, etc and become a full-stack digital marketer. 

Digital marketers usually receive more salary than SEO only professionals. But having said that it is always better to specialize in one thing than being a generalist. I personally know content writing experts or experts who do only SEO copy-writing makes more money than full-stack digital marketers. 

After gaining a few years of SEO experience, you can become a business consultant thereby helping many businesses set up their SEO team, content strategy, and link building strategies. 

11. Digital PR agency: 

Recently, this is becoming popular among SEO analysts in India. Digital Public relations agency or digital PR agency is an agency that finds suitable guest blogs for clients. They also find out potential link creators and gather their email ids and they make an email pitch for links (email outreach for links usually in the disguise of broken link assistance, infographics add-on, guest posting, resource pages etc). 

Digital PR folks also create good links with the journalist, press people, and .edu domain people so that they can leverage their contacts and create high-quality links.  

Rand and Rent SEO is becoming very popular among SEO professionals these days. The idea is, as a SEO expert, you can book a website for a local business, book an GMB Account for that business and then optimize the website and GMB for higher ranking. Once the ranking is achieved, you will get leads. At that point you can rent your website for a potential client either on per lead basis or on a monthly retainer  basis. 

Estimated initial revenue by doing rank and rent SEO: Potentially unlimited. Sky is the limit here. Revenue depends on how many websites you are able to build and rank. 

Pros of doing Rank and Rent SEO: You can achieve true laptop lifestyle. This model is extremely scalable. You need not worry a lot about SEO client retainer.

Cons of doing Rank and Rent SEO: Google's algorithm can catch up with this trend anytime. Already we see lot of  volatility in map pack. So, a bit risky from that perspective. 

Without further adieu, here are my 17 tips.

Also Read: Top 5 SEO Books you must read apart from attending Search Engine Optimization courses.

1.  Your SEO expertise
2. Your seriousness about getting the SEO job
3. Professionalism and smartness
4. SEO thought process.

•  cannot Exceed 64 characters
•  cannot have Duplicate page title ( use Google Search Console HTML improvements)
•  need Keyword presence in the page title
•  Check if the page title reflects the page?

•  check if the length of meta description does not exceed 140 characters
•   Check if it is unique
•  identify pages with duplicate meta description

• whether using heading tags like h1, h2, h3, etc.?
• if used properly like whether keywords are in heading tags? 

• Check for https duplication
  
• Find if Image names are SEO optimized.
• Make sure there are no empty Image alt tags.
• Check if a proper and updated Sitemap.xml is there on the website.
• Audit for a proper Robots.txt
• Browser Compatibility (check rendering for major browsers)
• Page load performance

• use page speed insights tool

• Structured data

  use structured data testing tool

• Test for Mobile friendliness of the site. 

To become a full-stack digital marketer you need to learn the following modules  

The SEO salary in Chennai range and median range is between Rs. 1,10,000 for beginner level to up to Rs. 5,00,000 for professionals at the mid-career level.

Note: I have not included overtime pay or bonus or profit sharing, tips, employee provident fund (EPF) details here. 

SEO salary trends in Chennai, Tamil Nadu, India table:

A: The Google Analytics Individual Qualification (GAIQ), MOZ certification, Hubspot certification are some of the industry-recognized certifications. In this field experience and ability to produce results are valued much more than certifications. 

A: Most probably you will get a job in this field considering the job market scenario. But for that, you must have reasonably good English writing skills and good exposure to how the internet works. 

A: No institute is providing free SEO training in Chennai. But if you cannot spend money to learn SEO, try some of the popular SEO channels from YouTube.

A: SEO is a really good career choice. The internet has just started to penetrate our lives. There will be more demand for this scope in the future also. The only challenge is you need to constantly update yourself in this field.

A: Pre-requisite to learn SEO are reasonable good English writing skills and knowledge about the internet in general. 

A: Most of the SEO training institutes in Chennai conduct regular SEO classes throughout the year. There will be no standard starting batch time and all. So you can contact any institutes, arrange a demo class and if you are interested, you can join them.   

A: Major topics in SEO are On-page SEO, Off-page SEO, Content writing, Google analytics, Google search console, Indexing, building backlinks, page load speed optimization, etc.. 

A: Honestly not all of them are working with quality faculty or trainers. Just take two or three demo classes from SEO faculties before deciding to join them. 

A: Yes. Most of these institutes provide SEO course materials along with recordings of SEO classes 'for future reference. [most of these SEO materials are in pdf format not printed SEO materials. ]

"SEO course duration in Chennai is normally 45 hours (16 days, 3 hours daily)"

1. Students: Students who are looking for a trending career in digital marketing can choose this course and find a summer internship program to polish their SEO skills. 
   
2. Beginner level freshers: Freshers or beginners or entry-level students can choose this SEO course. This is a good path for becoming a full-stack digital marketer later in your career. You will also get a job in this field going by the industry demand. 
   
3. Employees looking for a career change: If you are scared about recession and automation AI in your industry and job loss because of it, you can always choose this recession-proof field. 
   
4. Business owners/ entrepreneurs: If you own a business, then this is a must course for you to generate quality leads for your business. Organic traffic is very crucial for any business and this SEO course will help you achieve that. 
   
5. People looking passive income: Students looking for passive income through blogging and AdSense can choose this course and this necessary for you to generate organic traffic for your site. 
   
6. Freelancers: People looking to build some work from home freelance career can look into this SEO course. This will be suitable for you. 
   
7. Web Designers: SEO knowledge will be very much helpful for web designers to create search engine friendly websites. You can also upsell an additional service to your clients. 
   
8. UI/ UX designers: Like web designers, UI / UX professionals can also do this course for an additional related skill set. 
   
9. Bloggers: If you are interested in blogging? Or if you want to start your blog? then this course is an absolute must for you to have a good career in blogging. Organic web traffic is fundamental to the success of any blog and you need SEO skills to achieve that. 
   
10. Content writers: If you are a content writer or want to be a content writer, then learn SEO to produce search engine friendly content that easily ranks for higher SERP positions. 
    
11. Work from home professionals: SEO career is one of the legitimate work from home career and you can find plenty of work from home jobs in this area. 
    
12. Graphic designers: You can learn this skill set to up-sell another service for an existing client and also as a side income source. 
    
13. Video editors: You can learn this skill set to up sell another service for an existing client and also as a side income source. 
    
14. Professional photographers: With many photo-sharing apps like Instagram are becoming popular, photographers are in demand with the digital marketing industry and if you can know at least basics of SEO, you can do yourself a lot of good. 
    
15. Marketing managers: You need to pick up at least basic SEO skills to manage an SEO team to get things done from an SEO team. (if you are not looking for an SEO role in your career). 
    
16. MBA students and professionals: SEO and other digital marketing skills are most suitable for MBA professionals than any other professionals. 
    
17. Social media professionals: Needless to say, you would have felt that in your career so far. 
    

So why wait? enroll in an SEO course in Chennai and position yourself as a valuable digital marketing resource for your company. 

Also with e-commerce sites mushrooming almost every day in all niches, it is good to look into e-commerce SEO sooner than later. Competition in this area is very much lesser compared to google SEO professionals. Demand is also more for e-commerce SEO specialists in Chennai these days. 

In a country like India, where more than 60% of the population consumes internet content in their local language like Tamil, Vernacular SEO is a huge untapped market for SEO professionals. 

With almost 60% of eCommerce websites in Chennai in particular or India, in general, being developed in Shopify platform, it is recommended to master Shopify SEO to get those clients. A potentially huge untapped opportunity is waiting for you.

8. Podcast SEO:

11. Mobile Apps SEO or ASO - App Store SEO:

Besides the above platforms, SEO skills are often rare to find in following areas news SEO, maps SEO or map pack SEO, Pinterest SEO,Reddit SEO, ASO,  etc.. If you can pick up these skills, it will do a world of good for your online internet marketing career.

Friends, you can find information about best SEO training institutes in Chennai, SEO course fees in Chennai, SEO course duration, SEO course job SEO, SEO training syllabus you can find in various SEO training centers in Chennai, SEO course timings, SEO course duration, SEO trainer profile, etc.