Ten advantages of Ad-Words over SEO
- Quicker - Most obvious advantage of Ad-words. It is much faster to rank a keyword with Ad-words. Whereas, it takes longer time to rank organically via SEO.
- You can rank multiple keywords quickly at the same time using Ad-words.
- It is easy to calculate ROI (Return on Investment) accurately using Ad-words than with SEO
- Better control over where your ads will be shown through ZIP or Pin Code Targeting.
- Better control over timings. You can decide when your ads should be displayed and when not to be displayed
- Call only ads are possible in ad-words, which is a great advantage, when mobile searches overtook desktop searches.
- Sitelinks can be effectively used in ad-words to attract customers, wheres as Data Highlighter with SEO is not as flexible and as easy.
- Huge extension support for ad-words namely price, call-out, sms, call, location, review etc.. makes Ads much more attractive to customers.
- Scalability and support by google is amajor advantage.
- No need to compromise on UI design or content to suit search engines. Just focus on business with ad-words.
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