5 Best SEO books must read – (2017 / 2018)
Search Engine Optimization (SEO) is a very important aspect of internet marketing. Doing SEO for your web pages will bring a lot of organic traffic to your website. Not only that, the leads generated from this traffic will be of the highest quality compared to the leads generated from any other forms of traffic. Besides SEO rankings being organic, it is long lasting compared to paid campaigns. These reasons make SEO, the most favorite among all Digital Marketing techniques.
[Being a leading freelance SEO expert in Chennai, I can tell you with confidence, SEO is the most sort after internet marketing skill.]
Doing SEO for web pages is not as easy as it used to be. There are over 500+ known important SEO factors and this count is increasing frequently. SEO process is becoming complex every single day. With so many frequent updates in Google and other search engine algorithms, it can be overwhelming to keep track of all aspects of SEO. Besides the usual factors, the location-based results throw a lot of challenges for traditional SEO techniques.
It is very important to learn these new SEO updates from experts who have overcome these challenges to consistently achieve good SEO results. There are lots of ways to learn from these experts including following their blogs, videos, and webinars. But what could be a better way than to read their books and learn techniques they used to achieve best SEO results. I recommend following books for my SEO training in Chennai students and blog readers. So, without further adieu, here are best 5 SEO books you must read to achieve organic rankings in 2017 and beyond.
Authors: Eric Enge – Founder & CEO of a popular SEO company called Stone Temple Consulting which has a number of Fortune 500 companies as clients. He is a regular columnist at popular SEO blogs like Search Engine Land and Search Engine Watch
Stephan Spencer - Globally recognized SEO expert, He founded an SEO agency called Netconcepts in 1990’s and was acquired by covario in 2010. He also invented an pay-per-performance SEO technology called GravityStream.
He is the co-author of The Art of SEO & of Social eCommerce and is also an avid blogger at websites such as StephanSpencer.com, ScienceOfSEO.com, NaturalSearchBlog.com.
Jessie C Stricchiola - Founder of Alchemist media which was founded in the year 2002 and has been an expert in this field for the past 15 years. She is currently a guest speaker at search engine leading conferences such as Danny Sullivan's Search Marketing Expo, WebmasterWorld's PubCon etc.
Author: Adam Clarke - He is Google certified digital marketing expert and is the best selling author, who has achieved over 1000’s of the First position in the past 10 years and has helped thousands of brands from small family-owned businesses to large corporations by implementing the best techniques in SEO.
3. Search Engine Optimization All-in-One For Dummies
Author: Bruce Clay - He is an award-winning digital marketer and one of the oldest in the business. He founded Bruce Clay Inc. in the year 1996 (www.bruceclay.com) and has been a leading digital marketer with an emphasis on Internet marketing optimization. And is also the creator of the SEOToolSet (www.seotoolset.com). Bruce Clay Inc. is headquartered in Los Angeles and has international offices in Dubai, Delhi, Milan and Tokyo.
We, in our SEO company in chennai, uses SEOToolSet extensively for our own SEO needs and also for the SEO needs of our clients.
4. SEO Like I'm 5: The Ultimate Beginner’s Guide to SEO
Author: Matthew Capala - Founder and Managing director of Alphametic (SEO agency). He is an Internet entrepreneur, speaker, publisher of Search Decoder and Professor at NYU. His book SEO like I’m 5 is the among the top 100 books in SEO for 3 years in a row on Amazon.
5. SEO for Growth: The Ultimate Guide for Marketers, Web Designers & Entrepreneurs
Author: John Jantsch & Phil Singleton
John Jantsch is the founder of the Duct Tape Marketing System and Duct Tape Marketing Consulting Network, which specializes in training and licensing small business around the world. He is called the World’s Most Practical Small Business Expert and his blog is chosen as a favorite by Forbes and is also among the top 100 people to follow on Twitter by Huffington Post.
Phil Singleton is a self-proclaimed SEO expert and is a certified consultant in the Duct Tape Marketing. He is the co-author of the award-winning, Amazon best-seller "The Small Business Owner’s Guide To Local Lead Generation" and author of the Amazon best-seller "How To Hire A Web Designer: And Not Get Burned By Another Agency.” He is also an active contributor to well-known websites such as Freshbooks, SEMRush.com, ahrefs.com etc.
Hope , this article helped you in finding best SEO books for your needs. Feel, this list is not complete? Know some other best SEO books?, feel free to comment here